After years of listening to podcasts, making podcasts and talking with other podcast creators, we made Lenny.fm.
Our mission is to give you the most efficient revenue stream that also works for your listeners.
The first version is a web app where listeners can create a bundle of podcasts they want to support.
When listeners start contributing money to your show, we’ll let you know so you can collect it.
It’s powered by Stripe for payment security and privacy.
Lenny.fm is up and running now for listeners to financially support the podcasts — your podcast — they spend time with.
It works as a single revenue stream or along side any other way you currently monetize.
All you need to do is let them know — “Support us and the other podcasts you listen to on Lenny.fm”.
Let’s get into it
- How it works
- Things of note
- Testimonial from Mark at Climactic
- Comparison between Patreon and BuyMeACoffee
- What do from here
- About us
How it works ⚙️
Listeners select 4 or more podcasts they want to support — $4 USD a month + transaction fee. Currencies will localise soon.
The $4 is split between their top 4 preferences of podcasts they chose. This makes sure a meaningful amount goes to the podcasters, rather than split it between 10 shows. The split is often equal to or more than ad revenue, but most podcasts have audiences too small for ads.
If any show in a listener’s top 4 don’t publish an episode in the past month then your preferences reorder. That way they’re only supporting podcasts that are publishing episodes.
Things of note ☝️
- The economics of a $4 contribution split between 4 top preferences is the result of mathematical modelling to find a point where Lenny is more beneficial than advertising revenue.
- No new app, the listening experience doesn’t change. Lenny runs on separate tech.
- Listeners will be effortlessly supporting creators like you, creators they already spend quality time with.
We showed Lenny.fm to Mark from Climactic, a science podcast about climate.
This email came back (unedited and unsolicited).
Yep, absolutely love it
On a personal psychology level, I felt ever so uncomfortable asking for support for myself.
This though… it’d be so easy to plug this consistently and enthusiastically.
I could talk about my own top 4, I could talk about someone else’s, I can immediately think of a bunch of ways to talk about it.
And it doesn’t force me to run a Patreon/Discord et al.
From here
Join other podcasts already getting monthly money from listeners who want to support their podcasts!
- Check out our 🧐 Frequently Asked Questions
- Check out the Resources for logos and a checklist.
- Tell your audience to support your show, and the other podcasts they spend time with - check out these scripts.
- We’ll let you know when you have money accumulating.
Book a free one-on-one call?
